Psychology In SElLING

Free Guide reveals a powerful blueprint to increase performance, productivity, and sales, even during a crisis. 

Packed with proven techniques that will help you instantly turn lacklustre presentations into conversions using a proven guide....

This is the same guide that thousands of our clients have used to improve performance, boost conversion rates, and build better customer relationships.

If so, the Psychology In Selling Guide is for you. In it, we show you how to manage objections like a pro and confidently close more sales than ever before (even in times of economic hardship).

“We went through the training session and straight after that I went into 2 meetings with clients. I used the language we learnt in the training session and within 10 minutes, I had both the appraisals wrapped up and done!”

Robert, Raine & Horne

Hi, I'm Pancho Mehrotra.
Sales and Negotiation Trainer.

Pancho Mehrotra, sales and negotiation trainer, has been helping business leaders and sales teams take their businesses to new levels of sales success since 1991.

Pancho is a sales and communications expert who brings a unique set of skills, training, and experience to the table. He is one of the most experienced and results oriented trainers. His background in high level tennis has helped Pancho to see sales in a unique way to bring psychological insights from being a high level athlete to the world of business.

This has led Pancho to develop his own proprietary sales method that uses psychology and negotiation with amazing results.

Pancho has :

Additionally, he has a background in Cognitive Behavioural Therapy and went to Harvard Business School to undertake a specialised course in Negotiation.

Discover the Secrets to Sales Success!

Create a powerful first impression within 30 seconds, which allows you to build an emotional connection and trust with your client to close the deal quickly.


Read People

You must READ people to influence people.



Learn how to gain Emotional control.



Learn how to gain Emotional control.



Develop new influencing skills to close more business.

Takeaways From This Free Guide:

The Psychology In Selling includes:

All of this and more is included in our information-packed ebook.

Even the most seasoned salesperson stands to learn new techniques that will increase conversions and make the entire sales process simpler.

Discover how to decrease the time, energy, and stress that go into closing a deal.

“We have engaged with Pancho’s program for the past 12-18 months and in that time I have seen tremendous growth in many of the members of my teams. It not only teaches people to close better but also teaches them how to deal with issues they may not just have in the workplace. It’s training for life.”

Lee, Sutherland VW

It’s Available To You At No Charge

That’s correct! This highly-valuable training is available as a gift to the sales community absolutely free.

This training will help you take charge of your sales career by showing you exactly how to gain confidence and overcome objections.

You’ll discover what makes your customers tick and what motivates them to buy. You’ll learn to quickly build rapport and create lasting relationships that make you the go-to salesperson for years to come.

You’ll have all the tools you need to become a master persuader.

But you won’t just see improvements in your sales career. These same principles can be applied to build better relationships and communication in your personal life, too.

“I have been using Pancho since I started this business 5 years ago – I find his sales techniques and strategies very effective and are continually developing my sales team. This is not a one off course it is a continuous process, the minimum investment is 12 months for me to get my team to the level I am looking for.”

James, Commander

See How Others Found This Guide Useful

The READ formula follows a logical step by step process to take the salesperson’s skills and capabilities to the level of Master Persuader.

Clay Brodie

Ray White Woollahra

“We learned a lot with Pancho, about reading body movement and how you can use it to get a read on your client and buyers in the marketplace. This can help us build relationships much faster by realizing what people’s movement means and figuring out what they might be feeling from that.”

“We just worked with Pancho today. It's so important to be constantly training in today's market, especially improving our understanding of body language, reading other people and knowing what sort of conversations we need to have and monitoring people during the conversation. One thing I learned today was not to be stuck on the outcome just to be focused on the process. If you're following the process you will get to the most successful outcome that you want to achieve. Thanks so much, Pancho.”


Raine & Horne Double Bay


Raine & Horne Newtown

“We had our training session with Pancho today. It was amazing. It was all about our goals and mindset. What I learned today was, there's so much more than just getting that one sale. Your effort needs to go into get your mindset right; your processes in place; and your systems in place. It's just like a professional sports person. It's doing that hard work, all the training so that when you get on the field you can perform and have the mental aptitude that you need for a great outcome. Thanks Pancho.”

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